Turn Your Website into a Marketing Magnet
| Turn Your Website into a Marketing Magnet |
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Generally your company’s website really has only one purpose — to sell. And that means you need to attract as many potential customers as possible while maintaining your current clientele. In reality, people are always searching for your business — or at least, the types of products and/or services it offers. They type what they are looking for into a search engine and scan the results. Research has shown that at least two-thirds choose a business listed on the first page of the results. If your company’s website isn’t among the first they see, it risks losing sales. To achieve top rankings, your organization needs a search engine optimization (SEO) marketing strategy that takes advantage of two techniques: Targeted keywords and focused content. Keywords are the terms and phrases those search engines use to categorize websites. Using multiple, accurate, targeted keywords increases the chances of achieving high rankings in a searcher’s result. The second critical element is content. Whether you write blogs or articles, or are active in social networking, the material should be rich in keywords and focused on customers. Below is a checklist of 15 content ideas that represent just some of the topics that can help you and your employees add zest to the company’s online presence, put a bang in its SEO and persuade customers that your enterprise should be their top choice. You can determine the best keywords for your business using online tools, but you may get better results by working with a consultant. Professionals know, for example, that the term SEO gets better rankings than search engine optimization and that the phrase home business gets nearly 16 times more monthly search volume than home Internet business. They will also advise you where to place keywords on the site to make them more effective at boosting search engine rankings.
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